The Top 4 Qualities of a Great Event Manager
Event management takes a unique blend of skills – creative, people, business and project management – to produce the average event. But what does it take to be a great event manager who produces great events?
Is it the ability to manage the various technologies at his or her disposal or is it more basic than that? Does it come down to the strength of their people skills that ultimately decides whether an event manager is good or great?
Here’s a list of the top four attributes we think make an incredible event manager.
You can’t develop a memorable solution without an abundance of creativity. Once the client provides the idea, it’s over to the event manager to turn this into something amazing. And every event has to be approached from scratch – as if completely unique. A truly great event manager will treat each event as new, keen to stamp his or her creativity on the event.
Thinking outside the box is the modus operandi of any decent event manager. Just because something has always been done a particular way doesn’t mean it should still be done this way in the future. Risks have to be taken and great event managers have to be bold.
Event management can be a thankless job – often tiring, demanding, stressful, frustrating – so a great event manager must have the passion and zeal to overcome any obstacle in order to deliver an incredible result. An event manager must have the willingness to do whatever job needs to be done to get to the end point and the desire to create an exceptional experience for both client and guests.
But this passion needs to be controlled. If a sales team comes to you with an idea for an event that they love but they’ve already sold the idea and the look of the event to the client, then this can cause problems for any event. Because this rush of blood to the head, this passion, can blind direction.
Likewise, any great event manager has to turn their passion into focus to ensure all event details are covered off – matching budget with expectation and communicating what can realistically be delivered at showtime.
3. Organisational skills
A successful event requires incredible organisational skills. Think about the hundreds of different elements that contribute towards the end goal – an event that sends a tingle down your spine and leaves a smile on your face. Multi-tasking is the event manager’s best friend – from schedules to people, vendors to everything else.
What’s more, the many elements of an event are often changing. It’s a moving feast of adaptations, sudden issues and last-minute changes – any great event manager must be flexible, resourceful and capable of being comfortable with a scenario that may never be what it originally seemed, and of course respectful to all involved!
Here’s a cool timelapse of one our events showing how we bring all the elements together:
4. Interpersonal skills
A great event manager must also be an excellent communicator. Events rarely involve a single person or group but a cluster of production professionals with different backgrounds and skillsets, all managed by one coordinator. On top of that, there’s the client, agency, venue management and other stakeholders to liaise with.
Friendly, approachable, professional, patient, charismatic – all interpersonal traits that every event manager needs to succeed in pulling together that big event.
At the end of the day, events are all about people. And that ability to connect, build and grow lasting relationships with the people combining to create your event is something that every manager needs to develop and improve upon, no matter what stage in their career they’re at.
Without these four listed top qualities, event management could become a burden or a chore. But with them, once the day is over and the event is done, when people can’t stop talking about it and you know you’ve delivered something special, then all you can think about is the next event and this feeling never fails to make you smile.
At Fabmosphere, one of Australia’s leading creative production companies, we like to think we demonstrate these top four qualities when undertaking event production and brand activation - and our clients agree by referring people on to us because when you love someone’s work, referring them business is effortless.
What other qualities do you think make a great event manager? What would you add to this list? Join in the discussion on our Facebook page - www.facebook.com/fabmosphere